User flow, Wireframes, Visual Design, Prototype,
Creative Direction And Product Management
Company: Korn Ferry
Duration: 6 months
Himanshu Kumar : UX Designer
Chelsey : UX Researcher
Over a 6 month period, I played a pivotal role in refining key aspects of the platform. My contributions focused on resolving
- Onboarding challenges to ensure a seamless user experience.
- Creating the career journey flow to better guide users toward their goals.
This case study highlights the challenges addressed, the solutions implemented, and the overall impact of these improvements on the KF Career platform.
Understanding the primary users of KF Career is essential to appreciating the design and functionality decisions made throughout the project. The platform caters to a diverse audience, but its core personas include:
Our main focus was all about inspiring users to set up their skill profiles. We aimed to clearly show them the value they’d unlock by doing so like discover new career opportunities, identify development areas and guide you through your career within technology.
Version 01 was a success! Feedback showed that 9/10 users felt entering skills upfront helped them see the value KF Career offers. Building on this,
Version 02 focuses on making the onboarding process even smoother and more efficient.
This time, we’re introducing a new feature that lets users upload their resumes. This doesn’t just make adding skills easier it also pulls in work experience and certifications automatically. Plus, the first onboarding page now highlights what users can achieve with the app, giving them a clear picture of its benefits right from the start.
Our main focus for Version 01 was to provide the core functionality users needed to get started on their career journey. Following the happy path, we kept things simple due to time constraints for the MVP, recommending roles based solely on the user’s skills. This approach allowed us to quickly deliver value while laying the foundation for future enhancements.
With the success of the MVP, we shifted our focus in Version 02 to go beyond the basics and provide users with a richer, more flexible experience. Instead of sticking solely to the happy path, we added new functionalities and addressed various user scenarios to make the platform more comprehensive and intuitive.
Achieved a System Usability Scale (SUS) score of 80, exceeding the industry benchmark of 65.
There is a huge increase in the numbers return users, indicating higher user involvement and interest in the platform.